Shopper's ADvantage Rate Card
Prime Positions
(Include Color)
Large Front
Med Front
Back Cover
Double Truck

Rate includes color

Advance notice required: reservations on a first come/first serve basis


Display Advertising Rates
Black & White
Modular Sizes
A Rate
4 Weeks
B Rate
8 Weeks
C Rate
13 Weeks
1/8 Page (16")
1/4 Page (28")
1/2 Page (54")
3/4 Page (88")
Full Page (108")


Classified Ads Monthly
10 Words
5 Ads/20 Words
10 Ads/ 20 Words
Customized Ads Available 2x2

As Available Only! Minimum of 28 Column Inches.

Pre-Prints and Inserts

ADvantage accepts a wide assortment of inserts.
(Maximum Dimensions 7 1/2" x 11" - Minimum charge $157.50)

3,500 - 36,000          $45.00 per thousand


All Rates are Net to the Publisher


News Item
Ad Copy
Friday the Week Prior, 5:00pm
Thurday, 5:00pm

Standard Provisions

Terms: All accounts are due upon date of publication unless prior arrangements have been made. A 1.5% interest charge will be added to any account past due every 30 days.
Specifications: Tabloid format, 11 1/2" by 15" final size. Live copy dimensions are 10.5" wide by 13 1/2" deep. Column width is 7.5 picas (1.25") with a 1/2 pica between columns.
Email: Camera ready ads and materials may be sent via email to:. We work on a PC platform. Therefore, all email ads must be sent as attachments and in a format that can be interpreted by our systems. (Please see "Disk Submission" below.)
Disk Submission: PC platform; Grey scale or Properly Separated PDF, EPS, TIFF, BMP, PCX, JPEG materials can be sent on 3.5" diskette or CD. If you are working on a MAC, please format your media for a PC. We use Corel 8.0, Pagemaker 5.0/6.5, and Photoshop 6.0. All files should be exported/saved to conform with these versions.
Scanning: Materials for scanning should be 150 lines per inch or better to help us eliminate moire patterns.
Proofs: Minimum 1/4 page size is required for proofs. Copy deadline for ads requiring proofs is 5PM Thursday. Fax proofs are available upon request. Proofs may also be viewed online.
Special Placement: All advertising takes ROP position. A sincere attempt is made to fulfill position requests. Position guarantee possible at an additional 25% charge and with advance notice. (1/4 page minimum.)
Co-op Advertising: ADvantage qualifies for most co-operative advertising programs. Duplicate invoices and tear-sheets for proof-of publication can be provided at the end of the month in which advertising appears. Ask your advertising consultant for details.
Liability: The advertiser assumes total liability for the content of advertisement. ADvantage shall not be liable for any error . ADvantage shall not be responsible for more then one incorrect insertion of an ad. Errors must reported prior to the next publishing date. Adjustments for errors will  be made in the form of advertising space.
- The sole liability and obligation of the paper for failure to publish or distribute any advertisement shall be to refund any amounts paid in advance to the paper for such.
- The advertiser shall be liable for all costs incurred by ADvantage in collecting past due accounts, to include reasonable attorney's fee whether or not suit is filed.
- The liability and obligation of ADvantage for any breach of these policies and conditions or act of omission of any advertisement, including without limitation any mistake or error or untimely publication or distribution of an advertisement, shall not exceed the cost of any such advertisement, under the provisions hereof. In no event shall ADvantage be liable to the advertiser or to any other parties for any further damages of any kind arising from any breach of these policies and conditions or any advertising insertion contract, written or oral, or act of omission with respect to advertisement, but not limited to, direct, indirect, special, consequential or punitive damages.
- The Publisher reserves the right to make special allowance in the timely publishing of ADvantage or any of its special sections or associate publications, due to disaster, work stoppage, equipment failure, or other emergency that may cause publishing difficulties.

2008 AdBama. All rights reserved.